Media both reflect and influence the shared knowledge, values, and identities of Culture. From memes to mainstream.

 

Robert Trivers: Why Do We Deceive Ourselves? (The research behind Lie To Me)

Robert L. Trivers is an American evolutionary biologist and sociobiologist and Professor of Anthropology and Biological Sciences at Rutgers University. Trivers is most noted for proposing the theories of reciprocal altruism, parental investment, facultative sex ratiodetermination, and parent-offspring conflict. Other areas in which he has made influential contributions include an adaptive view of self-deception and intragenomic conflict.