Erika Harrison - Chris Hedges “Brace Yourself! The American Empire Is Over & The Descent Is Going To Be Horrifying!” - YouTube - Chris Hedges "Brace Yourself! The American Empire Is Over & The Descent Is Going To Be Horrifying!"

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Chris Hedges “Brace Yourself! The American Empire Is Over & The Descent Is Going To Be Horrifying!” - YouTube

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Quote from 5:49-6:27
“…Obama functioned as a brand in the same way that people of colour or HIV-positive models were used by Benetton and Calvin Klein — to associate their products with a risque lifestyle and progressive politics. But, as with a function of all brands, we confused a brand with an experience. Obama won Advertising Age’s top annual award “marketer of the year” because the professionals knew precisely what he’d done — he beat Nike, Apple, Zyppos. And that’s what he was — you know, to quote Cornel West, he became essentially a black mascot for Wall Street”.

# Advertising is Fu**ed

# Commodification of Everything

# Commodification of Knowledge

# Consumerism

# Corporate Social Responsibility

# Critical Skills

# Cultural Cognition

# Cultural Critique